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From vintage charms quite as Melina Mercouri and Maria Callas to fashionable stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing lovely ladies. But what is it about continental beauties that makes them therefore alluring? Is it their abundant history and glad traditions? Or is it their inherent natural attractiveness?
The answer to these questions could have great implications for the luxury market. As the nation’s leisure makers struggle to make a earnings in trend, they’re looking to boost sales and profitability by expanding into charm. According to a Mckinsey review, flower and cosmetics are a “flagship” firm that can generate growth in many other categories for leisure brands.
But the method is not without threats womenandtravel.net/austrian-women. The packed group can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The event of Burberry, which took its attractiveness business in- home under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licensing agreement with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s acquire of Creed at a 14- occasions revenue two in October even made investors sit up and take notice.
